Click Fraud Detection in the Mobile Advertising Using Python

As a leading big data ad technology with leading mobile advertising platform in Taiwan, Vpon receives hundred millions of data from mobile Apps everyday. In this unbounded data sea, our goal is to reduce the complexity of data, to find the valuable patterns or information, and to make the appropriate judgement using this information. In this talk, we put emphasis on the anticheating analysis of the mobile advertisement clicking with the aid of the powerful python language. Such development of techniques not only enables us to efficiently detect the distinctive patterns and anomalies of the advertising traffic, but also improves the overall quality of the mobile advertisement. Ultimately, it can help us to construct important indices and models for data mining in the mobile network.