Click Fraud Detection in the Mobile Advertising Using Python

Speaker

伯任 許 /Mandarin

Tags

fraud detection

Abstract

As a leading big data ad technology with leading mobile advertising platform in Taiwan, Vpon receives hundred millions of data from mobile Apps everyday. In this unbounded data sea, our goal is to reduce the complexity of data, to find the valuable patterns or information, and to make the appropriate judgement using this information. In this talk, we put emphasis on the anticheating analysis of the mobile advertisement clicking with the aid of the powerful python language. Such development of techniques not only enables us to efficiently detect the distinctive patterns and anomalies of the advertising traffic, but also improves the overall quality of the mobile advertisement. Ultimately, it can help us to construct important indices and models for data mining in the mobile network.

About Speaker


Vpon威朋-資深數據科學家

Organization/Company

Vpon威朋

Job title

Vpon威朋資深數據科學家