PyCon 2014 APAC

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Tagtoo Continues to Reshape Online Advertising with Python

Python plays an important role in the success of Tagtoo. “We develop most of our tools and services with Python,” says Colin Su, engineer at Tagtoo. 

By Yahsin Huang     Photo: Tagtoo

Tagtoo is the most innovative digital advertising platform based in Taiwan. As a pioneer in the online advertising world, Tagtoo uses real time bidding (RTB) technology and remarketing advertising system to provide best tools and services for advertisers. Committed to supporting the marketing efforts of tens of thousands of advertisers, Tagtoo has launched “Tagtoo Image Tag” and “Tagtoo DirectBuy Ad Network” for e-commerce retailers since 2010.

 

Tagtoo’s heavy usage of Python

Python plays an important role in the success of Tagtoo. “We develop most of our tools and services with Python,” says Colin Su, engineer at Tagtoo. Python has been Tagtoo’s language of choice and to them programming has never been easier. David Chen, CTO of Tagtoo, also suggests that Python allows agile enterprises to develop solutions faster than ever before.

 

Tagtoo has been working on Real-Time Bidding model with Google’s Open Bidder on Google Compute Engine. The team has to complete analyzing data immediately once received. Therefore, one of the developers’ missions is to develop high performance algorithms and well designed machine learning approaches in the company.

 

“With Python, we were able to develop products and services faster than anyone thought possible,” says David Chen CTO of Tagtoo. “This is one of our reasons why we use Python heavily in our company. We are happy with its code readability and development speed.” Today, Tagtoo is fueling a culture of innovation and agility with Python and will continue to do so in the years ahead. 

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